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    September 03

    LV--走向帝国时代(二)

    还是那句话,图文并茂版在新浪http://blog.sina.com.cn/s/blog_514c365e0100b368.html
     

    1930年开始,LV陆续推出了keepallNoé旅行袋系列,EPI皮革系列。

     

    Keepall,采用放倒的园桶形状,从手柄延伸向下的装饰带缠绕住包体,不仅提高了包的承托能力,减缓了皮包对手部的压力,还有效地缓和了印花的复杂和单调。作为旅行袋,它的空间够大,可以装进所有想带走或带回的东西,包括梦想;作为日常使用的皮包,它的体积也不算夸张,款式规矩,花色经典,方便搭配,更何况后来又出现了很多改良的品种,其适用的场合愈发广泛。Keepall名至实归。

     

    NoéLV的常青款。从30年代问世至今,其拥囤者之众,数不胜数;其钟爱者之广,何止名人富贾,淑媛贵族,也包括普通百姓。你可能不知道它的名字,但你一定熟悉它的模样。无论是入门级的新手,还是骨灰级的粉丝,都为之倾倒。何谓魅惑,请让Noé诠释。

     

    EPI系列,一改LV一贯的风格:保持皮革的原色原貌,LV字母与Monogram的搭配,宽敞的空间。EPI选用了大红,亮黄等明媚的色彩,用无图案和单色代替了原来大面积的Logo,在材质的处理上,突出了皮革纵向的纹理,同时也放弃了大背囊的款式,而采用公文包的形式,实现了LV从旅行装备向公务、行政配件的过渡。可以说,EPI更适合具有温婉气质的职场精英,也满足了人们如下的诉求:喜欢彩色,又反感漆皮;喜欢皮革的纹理,又反感麻麻点点的粗糙手感;喜欢LV,又反感超大超多,星罗棋布的Logo

     

    1987年,LV与酩悦轩尼诗合并,成立了LVMH集团。富饶的城邦,因为一次伟大的合并,进入了帝国时代。此后,通过不断的开疆拓土,建制改革,LVMH集团成为了时尚世界中最为强盛的帝国。辽阔的版图,富饶的土地,强大的财力,睿智的臣民,先进的技术,开阔的视野和博大的胸怀,足以让世人惊叹和敬佩,追随者和臣服者之众,自古鲜有之。这又是后话了。

     

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